Monday, November 29, 2010

Need To Know: Black Friday Results!

Did we read WWD this morning?! Well if not then here is a quick update to inform yourself on this need to know information for our industry!
P.S. you still have an hour of Cyber Monday to get great deals online!

You KNOW she got a good deal with that smile!
Thanksgiving weekend 2010 saw the return of shopping! Consumers this year spent an estimated $45 billion in-store and online over the 3 day period! There was also an increase in the number of people shopping, last year there was an estimated 195 million people out shopping, compared to this years estimated 212 million people, with an increase in male shoppers as well!

The really great news is that the average amount consumers are spending is also rising, up to $365.34 versus last year's $343.31! With 40% of the holiday shopping occurring between December 15th and December 25th there is still a lot of money to be spent.

The surprising news is that not only did the number of people who bought items increase, but so did the percentage of people buying for themselves, up to 33% from last years 26%.

It seems retailers did a great job promoting their events and consumers focused on buying certain classifications such as electronics, and finally a return to apparel including cold weather clothing and luxury items.

Overall numbers were very strong and seems to be a good sign for this year's holiday season. However, let's keep an eye out for Cyber Monday results tomorrow and see how much business e-commerce actually makes.

HAPPY SHOPPING!

No trampling seen...YET!

Strong Black Friday Fuels Upbeat Outlook - WWD.com

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