Need to Know: Boutiques.com

The NY Times had a fantastic article on Google's new launch into apparel e-commerce, using their website Boutiques.com, after I logged onto the website I realized just how exciting Google's entrance into apparel actually is!

Shop my favorite blogger? Yes please! 

Boutiques.com is like no other shopping experience I have had, the new technology platform Google has created allows their website to adapt to your shopping habits, including taste in shapes, colors, styles, and even brands.

The website allows you to see merchandise from boutiques all over the world by searching, or you can even shop the "boutique" of your favorite celebrity, a few starlets including Nicole Richie, and bloggers such as Bryan Boy have already created their pages of preferences in looks. Boutiques.com also allows you to create your own "boutique" of items and have people around the world follow you and shop within your boutique.

Finally a website where when you search "navy striped shirt," you will get navy striped shirts! Leaving out all the extra that could come with is such as shorts, shoes, and accessories.

Boutiques.com, welcome to your new best friend!

Have good taste? Let the world shop your boutique!

Google Fashion Shopping Site Makes Debut-NY Times