WWD Wednesday: Michael Kors Stepping Up Fight Against World Hunger

This World Food Day, on October 16^th, Michael Kors will start his multi-media project to support the initiatives of the Food and Agriculture Organization. His plan to raise poverty and hunger awareness starts with the distributing of free t-shirts labeled with the hashtag #WatchHungerStop. Each person who receives a t-shirt from a store location will be able to take a picture in a photo booth and have it sent to them (in GIF form as well!) to post on their personal social media outlets with the same hashtag. The pictures taken in the store photo booths will then be streamed to billboards in Time Square where they can be seen, along with the awareness message, by thousands. The pictures that are shown in Time Square will also be available on WatchHungerStop.com/Billboard for people to share.

Two New York stores locations will be participating: Rockefeller Center at 610 5^th Ave. and Soho at 101 Prince Street. Even if you can’t go to a location on that day you can donate to the cause at any store; on the WatchHungerStop website it says that just “$5 feeds a child for a month, $15 feeds three children for a month, $25 feeds a child for a full school semester.”  You can also make a direct donation through the website. This is a great example of a designer using their recognition to really make a positive difference, and it is easy for you to participate as well!

Information found on http://www.wwd.com/ and http://www.destinationkors.com/watch-hunger-stop/