We will have a very special guest at tomorrow’s meeting! One
of our MS members’ father - Dennis McCarty, Professor at the University of
Albany, will be speaking to us about creating your personal brand. It’s an increasingly
important tool that many people are using in today’s competitive industries
(like fashion merchandising!). I think this article from Mashable.com really
breaks down the steps for someone who wants to appropriately create a personal
brand:
1 – Discover your brand by examining your personal values
and how others perceive you.
2 – Create your brand by establishing it through networking
in person and online.
3 – Everyone, from college students to CEOs, should have a
business card.
4 – Resumes, cover letters and related documents are also
necessary. Take it to the next step by putting them online for easier sharing.
5 – Create a personal portfolio of work that you have done
in the past that you think is the best representation of your brand.
6 and 7 – Use
your Facebook and Twitter wisely! Not everything should be about you; keep your
personal sharing to a minimum.
8 – A video resume is easy to create and share via YouTube.
9 – Make sure that your clothing choices are appropriate but
use them to show who you are as well.
10 – E-mail is an important communication tool in bringing
all of these networking connections together, make sure yours is appropriate
and that you manage it on a regular basis.
Here is the full article and some more related articles that
you could use as background information. Read them and ask any questions at
tomorrow’s meeting!
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