A Conscious Collection

With a focus on sustainability, H&M is launching Conscious Collection, a collection made from fabrics such as organic cotton, organic linen, Tencel and recycled polyester. The collection is a follow-up to last years A Garden Collection, and is directed in a minimalistic way with classic styles and a focus on white. So much is this a commitment to being green that even the accessories are made from recycled plastic!!

A classic white suit, perfect for any mans summer wardrobe. (MUST HAVE THIS!)

Looks for Men, Women, and Children will be in stores on April 14th, and the ad campaign is shot by Sölve Sundsbo, and features models Natasha Poly, Abbey Lee Kershaw, Ben Hill and Clément Chabernaud.

She is definitely dreaming of heaven with that background! And that dress!

The collection is a part of H&M's goal of using only sustainable fabrics in their clothing by 2020, a goal I think may companies can admire and use as inspiration for their own work.

H&M Launches Conscious Collection