The Tobe Agency is responsible for creating the Tobe Report
which is a fashion forecasting publication that provides retailers with
predicted trends and analysis related to the business. Starting more than 80
years ago, it is referred to as the first trend forecasting company. Their
trendspotters or “style scouts” are responsible for providing style and
consumer interest direction for many retailers. Now owned by the Doneger group,
the Tobe report is a fully comprehensive guide to the lifestyle of the fashion
consumer and the industry itself.
Check out their twitter @TheTobeReport and the Tobe Report
Facebook page to find out more about the company!
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