Monday, November 11, 2013

Guest Speaker Knowledge: URBN Internships

Get ready and excited for the guest speakers from URBN tomorrow with some background information about the company!

The Company Profile: "Our established ability to understand our customers and connect with them on an emotional level. The reason for this success is that our brands — Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN — are both compelling and distinct. Each brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment. In the retail brands we design innovative stores that resonate with the target audience; offer an eclectic mix of merchandise in which hard and soft goods are cross merchandised; and construct unique product displays that incorporate found objects into creative selling vignettes. The emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy."

About the Internship Program: 

- They are looking for Juniors and Seniors

- You will need a current resume and cover letter

- They ask for a digital inspiration board that is specific to the brand that you are applying for. Be creative with this part of the application!

- Know the specifics about the brand you are interested in, its target customer, and where they would find inspiration when applying- Address this in your cover letter

Read more about the company here: http://urbn.com/profile/
and read a sample of an Urban Outfitters Summer internship listing here: https://www.firstjob.com/listings/110703/




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